Packaged food product innovation for a global FMCG brand
Duration: Spanned over 1 year with numerous projects involved.
Projects conducted:
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Immersion home visits and focus groups with housewives, painting a comprehensive picture of their cooking habits, and uncovering unmet needs our client can explore.
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Ideation workshop to generate potential product concepts.
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Rounds of focus groups to identify and optimise concepts with highest potential.
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Rounds of in-depth interviews and focus groups to identify most effective branding strategy (positioning, name, price point, packaging, etc.), and best product composition (e.g. smell, sight, taste and texture profile),.
Outcome: A product that stood the test of time and still selling well to this day.
Creation of an online children education portal concept for a major bank
A multi-stage research approach was utilised:
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Immersion paired depth interviews with both parents to deep dive into the needs, expectations, aspirations, and planning for their children's education, as well as the potential role a bank would play in this.
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Ideation workshop to generate potential online education portal concepts.
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Focus groups with pairs of parents to identify and optimise concepts with the highest potential.
Outcome: A well rounded concept that UX/UI designer can use to guide their design efforts.
Website redesign for a global jewellery brand
A multi-stage research approach was utilised:
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Immersion focus groups with jewellery buyers primarily to map their typical jewellery purchase journey, and to particularly identify the role website play in it.
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Focus groups to identify and optimise the wireframe / mockup with the highest potential.
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Online usability interviews to optimise the working prototype.
Outcome: Given the lengthy duration of the website revamp process, the website was tested, redesigned and launched a portion at a time.